In the context of "new retail", offline retail stores will turn themselves into a huge collection of information flow and data flow. Moreover, in a Portugal Phone Number List sense, the information flow and data flow of offline stores are more valuable and advantageous than online, because there is a more real grasp of customer behavior (including the motivation behind the behavior). Portugal Phone Number List The background to the retail "revolution" In recent years, my country's circulation field, especially the retail field, is undergoing profound changes. The Internet and mobile Internet e-commerce have been advancing rapidly, and the traditional retail format has been retreating, which is generally in a difficult transition. Recently, e-commerce winners Amazon and Ali have penetrated the concepts of "smart supermarket" and "new retail" into the traditional retail industry respectively. In particular, Ali has shown a grand strategic intention to open up online and offline retail.
From the perspective of the whole society, various retail formats are undergoing a reshuffled integration process. Emerging business formats will emerge, Portugal Phone Number List and old business formats that do not adapt to changes in the market environment will exit; the retail model is undergoing a new round of innovation. Before analyzing the retail "revolution" picture, let's take a look at the reasons and opportunities for this "revolution": First, the new generation of consumers has entered the market. They are represented by "post-80s", "post-90s" and "post-00s". Compared with consumers who are older than them, the new generation of consumers are high-cognitive customers: they are more autonomous, have stronger personalized needs, have higher requirements for quality of life,
Have a richer and more delicate life experience, and are more sensitive to aesthetics. Pay more attention to and spiritual value; have a deeper understanding Portugal Phone Number List of the value of commodities, have a clearer judgment on the cost performance of products, have a higher degree of rationality in decision-making and a higher ratio of self-identified purchase behavior, pay more attention to listening to comments and participate in sharing, and have a stronger sense of rights. . At the same time, in the choice of channels, they pay more attention to Portugal Phone Number List convenience and are more accustomed to shopping through the Internet. The 4C theory of marketing (Customer Demand Consumer, Cost Cost, Convenience Convenience and Communication) is really verified in them. Second, the circulation cost of traditional retail forms (mainly referring to department stores) remains high. With the exception of a few chain retail oligarchs,