In the first half of 2020, the live broadcast is surging – no matter it is called "live e-commerce" or "e-commerce live broadcast", whether it is "shop broadcast" or "broadcast shop", live broadcast, as a national lifestyle and business infrastructure, points to every Reengineering of channels, processes and organizations of enterprises. PEACEBIRD uses store broadcasting as the starting point to redefine its organizational structure. Xiaomi has specially set up a "live broadcast department". Brands such as Mengjie Home Textiles, Lin Qingxuan, and Lingzhi use store broadcasting as leverage to leverage new growth capabilities...
Private domain live broadcast is a private domain business format. It has become a shorter-chain and more efficient smart retail solution innovation. For SaaS, these changes in scenarios not only require insight, but also better transformation and creation to Fax List form more efficient and complete solutions. Users who are accustomed to live broadcasts also put forward new requirements for interaction methods: simpler interfaces, more transparent links, and warmer connections. SaaS, on the other hand, acts as a bridge, helping partners to understand the operation mechanism of digital commerce and the characteristics of digital users, and the form of products and services is constantly advancing with the times:
bandwidth deployment, live broadcast environment construction, video interface increase, documentation Online editing, one-click shipping... 1. Private domain live broadcasts need to "find someone on the spot" The live broadcast e-commerce, which was launched as early as 2016, has gone through the siege of various platforms, major anchors, various brands, and various MCNs, and now it has entered the era of "everything can be broadcast live". The evolution of the business model of live broadcast e-commerce has also evolved from the initial "people looking for people", with anchors as the element; it has evolved into the current stage of "goods looking for people", with the advantage of the supply chain; "'s new journey.