Knowing in detail how Google Search Console (formerly known as Google Webmaster Tools) works, if you have a website, has become a necessity for many of us.
This tool is excellent because it offers us a wide variety of functions to monitor and improve our website. However, on many occasions we are not clear about the aspects that we should really optimize on our website or blog to make it friendly in the eyes of Google.
That's why I've put together a complete step-by-step guide with up-to-date information on Google Search Console features and reports. So don't stop reading!
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How does Google see my website?
One of the main questions that every owner Philippines Photo Editor of a website should ask themselves, if they want to improve their positioning on the Internet, is: How does Google see my website?
In other words, beyond an elaborate visual design and the good choice of keywords used in the content, there are also certain technical and usability factors that require attention if the objective is to improve SEO .
Therefore, Search Console would be the main option to know how the search engine sees the entire operation of our site in order to apply the necessary actions.
What is Google Search Console?
Google Search Console is a free service that allows webmasters (website administrators), content creators and SEO consultants to monitor the performance, visibility and indexing status of their pages in the Google results list.
Among the features of this platform, previously called Google Webmaster Tools, you can find a wide variety of tools and resources that allow us to discover how the search engine sees and values the technical quality and user experience of our site.
In short, Search Console allows us to monitor the technical health and performance of our URLs in the Google search index. Among those resources stands out the ability to provide useful information on the status of the indexing, the crawl data and much more.
With these reports you will know if:
The search engine can easily access your URLs and how to make them more accessible.
Correctly understand your pages and what you are trying to position with them.
There is something wrong with your SEO on Page .
The site contains malware or has been hacked.
Visitors arrive through keywords
The average position of a keyword
What is Google Search Console for?
Mainly Google Search Console is used to fix errors, optimize elements that improve the positioning of websites in search engines and even to implement a strategy.
Among other functions offered by this platform we have:
Establish a sitemap of the website.
Check the statistics about the Google bot when accessing a specific site, in addition, it allows to adapt the frequency of crawling.
Prepare a list of external or internal pages that link to the website.
Access an API to change, remove or add ads. These measures can also be applied to scan list errors.
Choose a preferred domain . This determines how the web URL will be displayed in the SERP.
Check and write a robots.txt file in order to find out which pages are being accidentally blocked by this file.
Generate a list with the links that Googlebot has had problems tracking.
This includes the error that the Google bot presents when entering the corresponding URL addresses.
A Webmaster, do you need the Search Console tool if you use Google Analytics?
Google Analytics focuses on your visitors, knowing how they get to your pages and what they do on them.
Without a doubt, Analytics is an essential tool to optimize your traffic, but it does not replace Google Search Console, rather it complements it .
Search Console shows what the search engine knows about your pages and how it "sees" them.
This information is much more valuable than it may seem at first glance.
How does Google Search Console work? Mega Walkthrough
Google Search Console has a long list of tools, reports, and other resources available to its users, but what can I do with each of them?
Many things. Actually, a series of actions is possible in each section of this platform as we will see below.
1) How to create and verify account in Search Console?
Let 's start by entering the Google Search Console platform , here you can enter the platform using a Gmail account or any other Google service.
If you don't have a Gmail account, click “ Create account ” and then “ For me ” to start the signup process.